MICROSOFT DYNAMICS CRM


Microsoft Dynamics CRM is a customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.  With Microsoft Dynamics CRM, you can create a centralised repository of customer data that sits neatly alongside Microsoft Office and Microsoft Office Outlook - the applications your employees use every day.  From Outlook, employees access Microsoft Dynamics CRM sales, marketing and customer service modules to make sales decisions, market products, solve problems and get strategic views of the business.  It is CRM that works because it works the way your users already do, the way your business already does and the way technology should.

Marketing: A clearer view of customers and more informed marketing investments. Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:
  • Customer segmentation
  • Campaign planning and execution
  • Data extraction and cleansing
  • Analytics and reporting
  • Marketing/sales collaboration tools
  • Information sharing portals

Sales: Attain more leads and close more business. Access a complete view of customer data online or offline and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities and close more deals.  Microsoft Dynamics CRM provides:

  • Lead and opportunity management
  • Account and contact management
  • Territory management
  • Forecasting and sales analytics
  • Offline and mobile device access
  • Quick access to products, pricing and quotes
  • Commission calculations
  • Powerful sales workflow capabilities, modelled around your processes

Customer service: Provide more value to customers. Respond faster to customer service issues and empower your service organisation to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM provides functionality for:

  • Account and contact management
  • Case and incident management
  • Product and contract management
  • Knowledge-base management
  • Service scheduling
  • Powerful workflow aligned to your business processes
  • Service reporting and analytics


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