Target & Execute
How does your company currently target your existing and prospective customers, and execute your marketing process? Do you have sufficient marketing processes in place?
With our solution, you are able to automate your marketing process from the start of a campaign through to uploading your leads...tracking every step of the way. This enables you to:
- Discover who is interested in your products and services;
- Quantify the level of interest;
- Take the right actions at the right time;
- Generate and qualify high-quality leads;
- Prioritise the best leads and opportunities;
- Track your prospects from click to close;
- Allow your management to measure everything.
An example of marketing automation: For example, you wish to invite customers (existing and prospective) to an event.
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Step 1: Create your communication
Design and create your invitation (in word or any other format) and email it out through your CRM system (tracking who has received the invitation] to all targeted existing customers.
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Step 2: Web tracking
You would like to target people who have been on your website product page (potential customers or 'prospects'). With ClickDimensions, you are able to check which organisations and individuals have landed on specific pages of your website.
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Step 3: Form Capture
All invitees must RSVP for the event by completing an online form. Our software enables you to track and audit all the data completed on your website form by your customers (existing and potential). The system also checks email address to avoid duplication.
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Step 4: Lead scoring
Allows you to see how many times a prospect has viewed a particular page on your website, showing you what the prospect is interested in.
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Step 5: Campaign Tracking
Your email (invitation), as well as the web visits, page views and information captured on the RSVP forms can all be tracked and allocated to a campaign (in this case all tracked back to your event campaign).
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